They are lot of Internet marketers earning big money in CPA. Simply Google it, you will get plenty of websites that want to sell you their “secrets”. Yes, you get excited about the figure they show you. This is just an end result. The most important is to learn their methods and tactics to achieve it.

Alan Tan has just released a detailed CPA guide for Malaysian. Don’t expect you will learn a short-cut way to fast Internet wealth. This book is all about providing you a good foundation about CPA marketing and how the industry work. He also provides few practical tips to make money in a short time. Like what he said:

“Please take time to learn from the basic before even dreaming of earning $20,000 in a week!”

Be forewarned about this book, though. The material Alan covers will be extensive in scope. It will require effort and commitment on your part, as does anything important that yields rewards.

As a Malaysian, especially new marketer, one of the challenges is to get accepted into the CPA affiliate networks. Without getting your account approve, you can forget about earning money with CPA. Alan goes in length in guiding you to choose the right network to promote and how to get accepted into those networks. He even provides a list of frequently asked questions so that you can prepare yourself in advance for phone interview with publishing manager.

The secret to success in CPA marketing boils down to one thing – TRAFFIC. Making money is easier if you know the methods to drive targeted traffic. Almost one-third of the book focuses on the five main effective methods to drive traffic to your CPA offers. It covers both free and paid traffic.

Based on my experience, the most effective and lucrative ways to make money online is through paid traffic sources like PPC, PPV and others. Therefore, if you want to be the next super affiliate, study and master paid traffic sources.

The book also include one advanced affiliate strategy – how to “spy” your competitor campaigns. This is one of the tricks that I personally use to create highly profitable PPC campaigns extremely quickly whilst avoiding some of the tedious tasks like research, optimization and testing.

Also included in the book is the exclusive interview with 3 successful Internet marketers so that you can learn few practical tips from them. Yes, I’m one of them .

Overall, “Making Money Online Without Selling Anything” is nothing short of impressive. Alan Tan not only provides you the basics of CPA marketing, but also some practical tips for you to start making money online in a short time.

The book is available for sales from all MPH Bookstores and online at Book Planet.

Download the FREE 5 page sample now!

I find his business insights are pure gold and would like to share over here.

By the way, Glenn is the guy befind Rocket Clicks – the SEM firm that I most respected. I’ve been with his Hyper-Responsive Marketing Secrets for over a year. Lot of good stuff inside. The problem is I have not go through his complete modules

Anyway, here is the overall summary of his most important insight that tie together all his 10 insights of the decade:

THERE REALLY ARE NO SHORTCUTS:

• I’ve had hundreds of students come to me with some variation of the following “You’re obviously the guy to work with for building a solid foundation for a long term, profitable, growing business. But who do you recommend to make money NOW? I NEED money NOW!“

• Believe me, I’ve tried everything. I have access to many of the top courses and launches just for the asking. But EVERY time I get excited that there might be a better, faster way, I wind up wasting time and money, and actually setting myself back, wishing I never did it.

• This really is a “tortoise and the hare” game. My friend David Oliver says “I can’t beat you NOW, but I can definitely beat you 12 months out with focus and determination“. Well, I’m kind of like the “ultimate tortoise with x-ray vision”.

What this means for you is, decide on a model you believe in, dig in, and put your nose to the grindstone. Keep the dream alive, and do whatever it takes to stay in the game until you win the game.

You can download the complete cheat sheet – click here.

As for this post, I would like to share two posts that I posted at my search engine marketing services site:

• Google’s new results page and the important of local search

• How to resolve the page not found issue

Hope it help. Talk to you soon

I just know Daniel Tan for less than 2 months. Honestly, he is the Malaysian SEO genius! His unselfish sharing on his SEO knowledge has gained my full respect. Browse through the Warrior Forum, you will know how popular he is as a SEO warrior.

What is SEOPressor Plugin?

This is not just a simple WordPress plugin. It is a plugin that has taken many websites from nowhere to first page ranking!

This plugin is how Daniel Tan helped thousands of his clients rank their websites on Google #1!

Google takes into account many factors to decide which sites will get top positions. Those factors can be categorized as on-page and off page factors.

On-page refers to stuff that is actually on your page. In other words, the stuff that both Google and your visitors can see and read. Off-page factors are all about backlinking.

The SEO formula should be:

SEO = *On-page Leverage* X Backlinking

On-page Leverage is the important multiplier!

Do you wondering why some websites with little backlinks are ranking ahead of you?

It is about On-Page Leverage!

This is what SEOPressor plugin does – give you the on-page leverage!

The basic rule of working of SEOPressor plugin is on-page SEO, which is done in a variety of ways. The plugin is a completely automated solution which manages tasks like

These things would ordinarily take a webmaster a lot of time to carry out and even then they would not guarantee any results, but SEOPressor plugin is designed to perform these important aspects of on-page SEO in an automatic and efficient manner.

The Secret Algorithm

Since its release, people have wondered about how the results of SEOPressor can match so perfectly with the results of Google Analytics. Only recently was it announced that SEOPressor uses a secret algorithm that works in the very manner that the Google search engine works to rank its websites. Using this particular algorithm, it is almost a no-brainer for SEOPressor to understand what it actually takes for a website to shoot right up the rung on the Google search pile. This is the one thing that has made SEOPressor so famous.

Now, if you have a WordPress website or blog which is constantly updated, you will see that SEOPressor can add immensely to its SEO value.

SEOPressor plugin ver4.0 is going to be released!

SEOPressor Plugin Ver4.0 in action!

Click here for more details about SEOPressor

Today, Exabytes is a RM8.5 million revenue company with 55 staff and serving more than 32,000 clients. Very impressive and well done, Mr Chan!

Lot of young Malaysian entrepreneurs need to read his story. Click the below image to download his interview with Malaysia SME…

What are the benefits to be a top affiliate?

Well, I receive JV offer almost every week! However, I ignore 90% of them unless those are having a very impressive product and sales page.

My concern with ClickBank product is the quality. I think ClickBank need to put more effort to filter out those junk products. The other issue is the high refund rate for certain niches. Part of the reason also thanks to their simple and easy refund process.

One thing I like about ClickBank is their promptly payment and their excellent customer service. I have never experience any delay on their payment. I use the direct bank transfer method to my Singapore DBS saving account. It is fast and I usually receive the fund in my account the next day.

Besides ClickBank, my focus is on few independent affiliate programs and I really enjoy the relationship with them.

Believe me or not, I’d even received a US$100 note last year from one affiliate manager to “bribe me” to participate on their product launching.

Last Christmas, I received a men’s robe from one of the JV partners as a Christmas gift. I really feel warm even though I usually don’t use it in Malaysia

The topic of my presentation was “The Quick & Effective Strategy to Generate Qualified Prospects to Your Business”. I shared about the powerful of search engine marketing and why Google AdWords. I also shared a case study from my client and a few good practices to implement Google AdWords successfully. This is an area of Internet Marketing that I passionately research and follow.

We had a great time at this mini seminar and it was a great turnout in the Saturday afternoon.

Here is my presentation:

]]> http://www.ycng.net/2010/penang-internet-seminar/feed 6 http://www.ycng.net/2010/seo-ranking-factors http://www.ycng.net/2010/seo-ranking-factors#comments Wed, 28 Apr 2010 04:56:50 +0000 YC. Ng http://www.ycng.net/?p=269 I’m not really focus much on SEO (Search Engine Optimization) since I started using PPC (Pay Per Click Marketing). The few SEO best practices that I use for all my websites are

• primary and secondary keywords in the title tag
• primary keyword in meta description
• primary and secondary keywords in the first paragraph
• primary and secondary keywords in the image alt & title tag

Then, I create a few incoming links from my other on-topic websites with slight variations of primary keyword in the anchor text. It point to my home page as well as sub pages.

That’s it for my usual on-page and off-page optimization. The lazy way

I do not manually submit new website to any major search engines. With few incoming links from my other websites, the SE’s spider will be able to crawl and list the site naturally in few days or sometimes more than a week.

Is it sufficient to rank higher? Of course not. However, this will work for the long tail keywords and geo-targeting keywords where the competition are much lower.

Search engines’ ranking algorithms become more or more sophisticated. Getting top ranking for competitive keywords for new registered domain are almost impossible. Off-page factor – quality incoming links are the most important one and it will take some times to build up.

SEOmoz composes a regular Ranking Factors publication that compiles the top ranking factors based on input from top SEO experts in the industry worldwide. Here are the Top Five Ranking Factors for 2009:

Keyword-focused anchor text from external links

External link popularity (quantity/quality of external links)

Diversity of link sources (links from many unique root domains)

Keyword use anywhere in the title tag

Trustworthiness of the domain, based on link distance from trusted domains

Click here for more details.

Note that 4 out of the top 5 ranking factors are related to incoming links. SEO is getting tougher and tougher because all links are not treated equally by search engines’ algorithm.

Now the question is how to get these quality and trusted links?

Well, there are 3 ways to do it. The hard way, the paid way and the easy way.

The hard way is to go around all related websites to start a link-building campaign. This includes directories, blogs, forums, press release and etc.

The paid way is to pay for listing at few authoritative directories such as Yahoo Directory, Business.com, BOTW, JoeAnt.com and etc. Besides, sponsor a text link at a high PageRank (PR) blogs and news release distribution service (such as PRWeb) can be quite helpful too. All these will cost over US$1K per annum.

I find Yahoo Directory is well worth the money even though it cost US$299 per year. When you get listed in Yahoo’s paid directory, you’ll often get additional links coming from Yahoo’s international locations, which are all trusted links. I paid for 2 years listing for my first website. Manage to improve my PR and obtain Google 1st ranking on few competitive keywords that I optimized. The ranking still maintain until today even though I’ve stopped paying for the Yahoo Directory listing

Lastly, the easy way (perhaps also the most difficulty way) is to create a high quality contents that everybody want to share the content either through their blog, website, email or in social media. The key is to build buzz around a site.

There is an interesting study done by AdGooroo, they found out that

Across sites of all sizes, authority, and verticals, a trust link carries a minimum of 4.2 times more weight than a spam link

A social link carries 8.9 times more weight than a spam link and 2.1 times more weight than a trust link. However, this effect appears to diminish with higher traffic sites.

It’s interesting to learn that links from social networking sites have an even higher ability to influence search engine rankings!

Even though I’m not a SEO guy, I subscribe to a paid monthly report from Planet Ocean to keep me updated with industry insights, research, latest SEO techniques and search engine marketing strategies. If you want to learn about SEO, Planet Ocean is the only one that I strongly recommended.

Search Engine Marketing Consultancy

After 7 years as an internet marketer, I finally started my own search engine marketing consultancy service, with the aim to help local SMEs to generate and convert more web visitors by leveraging on search engine platform. My core services include PPC campaign optimization & management, web page optimization and web analytics. I’ve to be honest that Malaysia SMEs (especially Penang) are still far lag behind Singapore in term of exploring the powerful search marketing. Lot of education is needed to convince them to try out Google AdWords and Yahoo Sponsored Search and it is not an easy one. However, Google is aggressively promoting AdWords in Malaysia. They give away many RM100-RM200 vouchers to SMEs to try out their ads. This is good news to me as I can target those having problem to achieve positive ROI with their campaigns.

Besides, I’m now a certified Google AdWords and Google Analytics Qualified Individual. To meet those requirements is not too difficult to me as I’ve been using Google AdWords for many years. I do agree with others that the passing mark for the exam is quite high – 85% for Google AdWords Fundamental Exam and the questions cover the entire features in AdWords. More advanced exams will be available soon in the area of search & display marketing. I will definitely take those exams once it is available. As for Google Analytics Qualification, the passing mark is 80%. To pass this exam, experience of using Google Analytics is mandatory as the questions cover the details usage of web analytics. I’ve successfully scored over 90% for both exams.

Internet Marketer

Due to my consultancy service, I’ve not been actively involved in internet marketing. Guess what? I still manage to did well in few product launches by using just email marketing and little PPC. My existing affiliate business ventures are indeed able to generate a passive income. Few partners that offers lifetime cookies affiliate programs are still generating me a few hundreds to over thousand USD monthly each without me doing anything at all.

I also managed to achieve Clickbank Apex status based on my performance in 2009. Hmm… I’m now one of the top Clickbank Affiliate in the world. Sound great Unfortunately, I’ve not focus on it for the past 6 months

Internet Ventures

I find few untapped market in Malaysia while I was doing PPC competitive intelligence sharing with my potential clients. I have few ideas and JVs where I need to focus on for now. One of them is related to e-commerce store solution.

Part-time Study

I’ve completed half of my MBA modules. Another 1.5 years or more to go. Some of my friends was wondering why I take so long for my part-time study. Well, this is the schedule planned by the business school and I do not want to overstretch myself. Compared with other program offerred locally, Manchester program are pretty tough due to strict control by the University. The fees is quite expensive even though their world ranking has dropped since I enrolled into the program. Hope the pound sterling will depreciate further

My Plan…

Well, I’ve decided to refocus on internet marketing/ventures as I find it’s more rewarding and worth my time. As for my consultancy service, it would be great to have 8-10 good retaining clients. At the moment, I do not market it aggressively as I need to focus on internet ventures. I may consider to promote my service out of Malaysia. Unlike in US & Europe, it is really a limited market for PPC management service here. Besides, I’m also planning to start another blog at my search engine marketing consultancy to share more about PPC.

Cheers!

It especially slapped advertisers that use “name squeeze” pages, since name squeezes tend to have very little content.

Lately, it also slapped a product review sites which happen to most affiliate marketer. They suddenly had high minimum bids for many of their keywords and its quality score dropped to 1 overnight.

Surprisingly, some of the review sites are well build out and consistently updated. They have all the elements that meet Google’s quality criteria.

Now, Google is recommending them to bid $10.00 on each keywords to appear on first page!

Based on the research from several well-known marketers, a major telltale sign for Google is when the landing page is heavy with affiliate links to other vendors and sites.

One quick fix that I find helpful to overcome Google Slap is to move the landing page to a content site with a high page rank. Pause the exisiting campaign that slapped by Google and copy it into a new campaign.

Building a good quality content site is always helpful to overcome such situation and I’m grateful that I’ve several content websites to leverage. My first SBI site is even treated as an authoritative site where I enjoy a Google top listing with submenu.

For affiliate marketer, the most important lesson from Google Slap experience is to shift the mindset from traffic broker to value added affiliate.

We can turn it into something of value for ourselve by

1. offering our own legitimate content
2. building our own mailing lists

This is a long term approach to build a true asset.

Below video from Google’s Chief Economist, Hal Varian, is worth watching to understand the quality score. He explains the AdWords Ad Auction and how the max CPC bid and quality score determine how much we pay for a click.