Avoid the “Google Slap”

0 Comment by YC. Ng / September 20, 2009 / Posted in PPC Tips

The Google Slap is an adjustment made to AdWords that penalizes advertisers who have landing pages and sites with little content and value.
It especially slapped advertisers that use “name squeeze” pages, since name squeezes tend to have very little content.
Lately, it also slapped a product review sites which happen to most affiliate marketer. They suddenly [...]

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