10 Major Mistakes in Google AdWords Campaign

0 Comment by / November 26, 2013 / Posted in Google AdWords

I’ve audited / reviewed many AdWords campaigns over the past few years, here are the 10 major mistakes I find in most new accounts: Group long list of untargeted keywords in a single ad group No “peel & stick” keywords to deliver precisely what searchers are looking for No running split tests on all campaign [...]

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Speaking at Internet Marketing Seminar, Penang

6 Comments by / May 19, 2010 / Posted in Google AdWords

Last Saturday, 3 internet marketers were sharing about How to Supercharge Your Business Online at BNI Centre Penang. I’m glad to be one of the speakers in this Internet Marketing Seminar. Two other speakers were Charles Gregory from Internet Academy and Ethan Quah from Click Search Optimization. Both of them are highly qualified in their [...]

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Avoid the “Google Slap”

0 Comment by / September 20, 2009 / Posted in Google AdWords

The Google Slap is an adjustment made to AdWords that penalizes advertisers who have landing pages and sites with little content and value. It especially slapped advertisers that use “name squeeze” pages, since name squeezes tend to have very little content. Lately, it also slapped a product review sites which happen to most affiliate marketer. [...]

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