10 Major Mistakes in Google AdWords Campaign
Leave the first response November 26, 2013 / Posted in Google AdWordsI’ve audited / reviewed many AdWords campaigns over the past few years, here are the 10 major mistakes I find in most new accounts:
- Group long list of untargeted keywords in a single ad group
- No “peel & stick” keywords to deliver precisely what searchers are looking for
- No running split tests on all campaign to improve the performance on every keywords and ads group
- Not using any Negative keywords to filter out unwanted clicks
- Low Quality Score (below 5/10)
- Directing PPC traffic solely to home page
- Activate both Google Search and Content Network in a single campaign and confused by the extremely different way in which it functions
- Not tracking conversions to leads and sales at the keyword level
- Poor campaign organization
- Only run keywords with broad match
Are you making the above mistakes too? By avoiding these mistakes, you’ll be on your way to a successful AdWords campaign.
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